Retail & E-Commerce Summit Asia
Trendspotting innovation for business growth
July 28, 2022 • Thursday 08:00 – 17:00 PHT · City of Dreams Manila, Philippines
In the past, retail and e-commerce were pitted in competition. Their mediums varied, and their customers were from different generations. Nowadays, because of the pandemic and the sudden shift in the world, retail & e-commerce now co-exist more than ever.
In the Philippines, e-commerce revenue currently contributes 3.4 percent or equivalent to USD 12 billion to its GDP and with the government’s intention to increase e-commerce contribution to 5.5 percent, it is likely considered as a key engine for growth. The retail sector alone is expected to start its recovery this year and as more online businesses are registered, the market is expected to skyrocket opportunities in the coming years. During the time when health safety concerns were alarming, the uptake of e-money contributed to the significant growth of e-wallets and digital payments as Filipinos opt to complete purchases through online and cashless transactions. In spite of this, there lies the issues and concerns when it comes to payment security. While effects on the brick-and-mortar businesses continuously cope up, especially the retail industry, experts say albeit the market is shifting online there is a significant presence offline prompting businesses to strategize on how to weave in offline & online services into customers’ purchase experience. Brands’ visibility across different channels increases purchase rate and as consumers today draw nearer to the convenience of online purchasing, brands understand more their customer’s behavior. In a report, “the number of web stores in the country is expected to increase by 56%” due to the proliferation of D2C companies who aim to take control of customer’s journey. This, therefore, propels personalization – a crucial element in creating a strategy relevant to customer personas. As to the growing retail and e-commerce market in the Philippines, the logistics and warehousing industry is expected to see a demand from 2021-2022 with fulfillment centers as a contributory factor along with the emergence of micro-warehouses. Consumers like to know where their purchases are in the middle of delivery fulfillment, and so businesses are prompted to provide real time information through technology to bridge the gap in the supply chain.
The market continues to be dynamic and many brands look for alternatives in reaching their customers – where are they most of the time? Social platforms. Can we say that the future of retail could be in the hands of e-commerce?
As we move past two years with the pandemic, brands are eager to create a more seamless, personalized consumers’ overall experience, be it offline or online. Produced by Rockbird Media, the Retail & E-commerce Summit Asia 2022 – Philippines Edition – is set to gather leaders of respectable brands across sectors to convene in high-level sessions about the most pressing and most in demand topics in Retail & E-commerce today curated accordingly for you.
Points of Discussion
- How the uptake of e-money is contributing to the growth of e-wallets and digital payments and the potential opportunities lying there
- How brick and mortar businesses can weave in offline and online services into the customers’ journey
- Brand visibility across channels
- Understanding the customer behaviour for a personalized customer journey
- Emergence of warehouse solutions like micro warehouses and improvement of delivery fulfillment
2022 speakers | Philippines
Rosemarie B. Ong
SEVP - Chief Operating Officer, Wilcon Depot, Inc. PRA President
Manuel 'Bam' Mejia
Chief Commercial Officer & Co-Founder, SariSuki
VP - Corporate Strategy, SM Supermalls
Co-founder & Chairman, Mercato Centrale Philippines, Inc
General Manager, Family Mart Philippines
VP of Logistics, ACE Hardware
Vice President, Communication, The Parent Inc.
SEA eCommerce Marketing Lead & Country Marketing Manager, Levi Strauss Philippines, Inc.
Head of Marketing Communications, E-commerce and Retail, Canon Marketing (Philippines) Inc
aGENDA AT A gLANCE
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